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About Me

Hello, I'm Sam.

I've been designing jewellery since 2020, after developing an interest in how it's made and the endless design possibilities whilst studying Product Design in Bournemouth. Having always had an interest in fashion, designing jewellery became the perfect fit for my also ‘engineery’ brain.

Initially the idea was just to make pieces for myself and my mates - thanks to Haiz, Joe and Lem for commissioning the earliest ones and giving me a lil confidence boost. At the time there seemed to be a lack of high quality jewellery out there, suiting what we wanted, so I dived straight into developing my playful style and grew from there.

Traditionally, buying bespoke jewellery was reserved for special occasions — and came with a pretty hefty price tag. I wanted to create a space where you could come up with your own unique idea, and I’d bring it to life in silver for you without breaking the bank. And it seemed to work.

I've built a 4 year relationship with a small casting workshop and working closely with them has allowed me to continue to experiment and also means I keep the entire process within the UK!

Bespoke Work

My main love is still bespoke work. Through the process I'll work alongside you with drawings, 3D models etc and get you to make any changes until the piece is exactly how you'd want it

The Metal

Mining precious metals sucks for the planet, and often for the people! This is why all of the metals used are 100% recycled. Working alongside my caster, I make sure every single piece is made and finished to the highest quality.

Staying Local

Along with living in the London myself, I work closely with a small casting team in Birmingham, allowing the entire process to be kept within the UK.

Future Plans

I’m currently based in South East London, but I’m relocating to Brighton in May 2025. After working from home for the last 4 years, I’ve decided it’s time to branch out with the brand and am planning to open up a store there later this year. Jewellery is something we all want to see and feel before we buy it, so allowing customers to engage with these pieces in person naturally makes sense. There’s a lot of exciting plans in the works, so keep an eye out for news via social media and emails.

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